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About Us

Elixir Shop, a brand by Look Beyond, is a family company that brings you authentic and natural essential oil based products. Started in 2015, Elixir Shop believes in only chemical and preservative free products that help you with your hair, skin, and body. Their range also includes products for your home. From our exceptional oil serums to our moisturizers and balms, we aim to excel and bring you the finest quality products.

Our Team

Nitika Anand - CEO, Marketing and Brand head

With a B.A. in Psychology from Brandeis University in the US and 3 years experience in marketing and communications, Nitika loves the excitement a startup brings. She is currently pushing the company forward by focusing on branding, ensuring the cohesiveness and day to day running of the company, and improving the communication and marketing around the products. She likes to believe that she is the glue holding the family and the company together. She has a passion for photography, animals, reading, and indulging in good food.

Dr. Seema Anand - Partner, Founder, and Master Blender

With her knowledge of healing garnered over 20 years, Seema is the founder and genius behind all our products. She is a doctor of Alternate Medicine, specializing in Clinical Hypnotherapy and has been studying and researching varied alternative methods, remedies, and therapies, as well as giving others the benefit of her experience by training them. Today, she teaches close to 20 different alternate modalities, such as Energy, Color, Sound, Angel, and Crystal healing at Look Beyond. She is involved in creating new and improved products for Elixir Shop and does that with unparalleled energy. She loves reading and talking on the phone and feeding the dog under the table, thinking no ones watching.

Raman Anand - Partner and COO

With over 30 years of experience, Raman is an entrepreneur with an in-depth knowledge of efficiently running a business. He started his own company at the age of 30 using his knowledge of engineering and business, and successfully made it one of the leading companies in Asia. He is the reason our operations and logistics work seamlessly and flawlessly. He has a passion for gardening, cars, electronics, and telling Seema off for feeding the dog.



You can get in touch with us at: [email protected]