Nitika has work experience in PR, communications, branding and digital marketing. She was an instrumental part of brand building exercises and marketing strategies for many startups.
In 2015, Look Beyond had perfected their product range but they were struggling with sales and marketing. Nitika joined the company with a vision to create a brand that resonates with the product offering. She revamped the entire product range with a new and improved packaging and labeling, re-launching the brand by the name of Elixir Shop. Today, Nitika is the CEO of Look Beyond and is looking to record a 500% Y-o-Y growth in bottom-line in this financial year.
With her knowledge of healing garnered over 20 years, Seema is the founder and genius behind Elixir Shop. She is a doctor of Alternate Medicine, specializing in Clinical Hypnotherapy and has been studying and researching varied alternative methods, remedies, and therapies, as well as giving others the benefit of her experience by training them. Today, she teaches close to 20 different alternate modalities, such as Energy, Color, Sound, Angel, and Crystal healing at Look Beyond (Health & Wellness). She is also involved in creating new and improved products for Elixir Shop using her advanced knowledge on essential oils.